New revenue through hyper-local content
Oxynade provides rich and hyper-local content to its media partners, such as online newspapers, business directories, social networks, and other online & mobile publishers. Oxynade's content verticals include:
- Hyper-local event calendars
- Hyper-local wine & dine
- Hyper-local shops & deals
- Tailored hyper-local content
Content aggregation
Publication of hyper-local content requires new paradigms. Providing up-to-date content for each city and municipality in a region or country is a challenge, and impossible to do with an editorial staff only. Content aggregation technology makes the production of hyper-local content affordable and scalable, at a fraction of the cost of an editorial staff.
Oxynade’s scalable and distributed platform allows the aggregation of content from thousands of sources. Oxynade crawls web sources, imports feeds and matches content with the publisher’s existing databases. Content is deduplicated, automatically categorized, geocoded, ranked and enriched with stock photo’s and tags.
Curation & moderation
Oxynade provides the tools to manage the inflow of aggregated content, to moderate content and to provide quality assurance. Oxynade's web based backoffice can be used by editorial staff to curate the content aggregation process and to moderate content if so desired. Content can be published in a fully automated fashion or after moderation by the editorial staff.
Publication
Oxynade's ready-to-use media frames and widgets make it extremily easy to publish hyper-local content, as a stand alone website or vertical or seamlessly integrated into an existing portal. Both the media frames and widgets are "white label" and SEO optimized.
Monetization
Publication of hyper-local content is just the start. Oxynade introduces new revenue models for publishers, to monetize their hyper-local strategy. Oxynade's media frames and widgets are complemented with a self-service platform for local businesses. Business owners and local advertisers can "claim" their own content on the media frames, and by doing so, they are converted to active users of the self-service platform.
Oxynade's self-service platforms are tailored to each vertical:
- MyUpcoming.com for local event organisers and venues
- MyOfferings.net for local shops and service providers
- MyResto.net for restaurants, bars and clubs
Features of each self-service platform:
- Claim your content (your event, your business...)
- Submit your own content
- Create & buy local ads
- Create local deals
- Local transactions
- For events: eTicketing
- For shops: eCommerce
- For service providers: eBookings
What is hyper-local content?
Publishing hyper-local content means that relevant and up-to-date content is published for each municipality and city in a covered region or country.
For mobile applications, hyper-local content is even linked to coordinates, street addresses and city districts. Hyper-local content is typically produced per vertical.
Examples of verticals include hyper-local event calendars, hyper-local shopping & deals guides, hyper-local news etc. Publishers of hyper-local content reach a local audience, this opens up new revenue opportunities through local ads and local transactions such as bookings, deals and eCommerce.